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Awake NY x Jordan Brand Collaboration
Awake NY has officially launched its highly anticipated collaboration with Jordan Brand, spotlighting the debut of the Awake NY x Jordan Air Ship sneaker alongside a comprehensive seven-piece apparel collection. This partnership not only celebrates New York City's pivotal
role in shaping basketball and streetwear cultures but also connects to Michael Jordan's roots in Brooklyn's Fort Greene, echoing the hidden narratives of both MJ's early life and the Air Ship's place in sneaker history.
Christopher Currence/Awake NY
The collection, which first caught the public's eye at the Awake NY Orchard Street flagship's opening party in June 2023, is now fully unveiled, featuring standout pieces like a wool-and-leather varsity jacket adorned with chenille patches and snakeskin accents, and a range of co-branded essentials including acid-washed flannels, sweatshirts, sweatpants, T-shirts, shorts, and hats. Showcased in a lookbook that highlights key figures from the Awake NY community, the collection's rich details and storytelling are brought to life through the lens of photographer Christopher Currence.
Awake NY introduces a short film, "Where I’m From” alongside their Jordan Brand collaboration, highlighting New York City's influence through scenes in Michael Jordan’s birthplace, Fort Greene. Directed by Anthony Jamari Thomas and featuring cameos from Carmelo Anthony and DJ Clark Kent, the film enriches the collection's narrative. Fans awaiting the Awake NY x Jordan Air Ship and apparel release details are invited to delve into this film to grasp the collaboration's cultural significance.
A Tribute to NYC's Basketball and Street Culture.
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